Along with a variety of actions to protect the environment, environmentally preferable purchasing (EPP), often referred to as “green purchasing” has been an emerging trend over recent decades all over the world. This trend is considered as a strategic alternative for all stakeholders in the society to promote the sustainable development of global production chain with the active involvement of ...

Today’s consumers are more aware of the environmental issues caused by heavy industrialization. They demand eco friendly products which will reduce the damages caused by industrialization. They are interested in buying eco friendly products and willing to pay more (Consumers who care). The willingness to pay more on eco-friendly products differs among demographic groups. This difference is caus...