This study aims to determine the effect of Instagram marketing and electronic word mouth on interest visit Kinara Sunset Tanjung Bias beach, method research used is associative. Population in this are people who live Mataram West Lombok have been knows but never visited.The asumple survey with data proscribed a google form quisioner sample were 100 respondents sampling technique non-probability...

The study strives to find out how the purchase intentions (PI) of millennials consumer in Pakistan are affected by electronic word-of-mouth impacts.

Research has widely demonstrated that personal sources of information are more influential than firmgenerated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of...

This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store customer loyalty in an electronic retailing environment. The research was carried out using a web-based survey method involving 3 e-stores and 324 e-customers. The survey data was then used to test models of e-store service quality and estore customer loyalty and to assess th...