today, the brand creation or branding, which is the so-called industrial identification, is one of the most common industrial terms under various researching. this word is associated with the creation of an emotional bond with stakeholders. brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of se...

There is a need for design researchers to move beyond the limitations of subjective interpretations of ‘design and emotion’ and explore the use of new tools and multi-modal methods in the objective measurement of human experience. Love (2004) identifies epistemological contradictions in design theory and proposes that a research programme based on a developing understanding of physiological pro...

Due to the development of embed computer, improvement the bandwidth of computer is required, in order to break the choke point of the bus’ development. The text brings a hardware design method of computer based on CompactPCI Express bus, introduces the architecture of system and principle, goes into descriptions abouth the design of Swithboard, bridgeboard and rapid serial single PCB etc. The u...

This paper investigates expertise development in design – product (industrial) design in particular. The research concentrates on the modelling of design expertise. The research stands on the premise that knowledge — domain-specific knowledge in particular — plays a significant role in distinguishing a novice from an expert. The knowledge identification is based on the analysis of designers' vi...

We are investigating the design of digital 3D interaction technology embedded in a physical environment. We take as point of departure complex, collaborative industrial design projects involving heterogeneous sets of documents, and physical as well as digital 3D models. The paper introduces our notion of interactive room technology supporting industrial design and describes two examples of this...

Introduction Virtual environments (VEs) provide a computer-based interface to a real-life or abstract space, using 3D graphics and 3D interaction techniques. VEs represent a novel interface style which offers new possibilities and challenges to human-computer interface design. However, studies of the design of VEs (Kaur et al., 1996) show that designers lack a coherent approach to design, espec...

Abstract In this paper, we present results from an experiment using EEG to measure brain activity and explore frequency power associated with gender differences of professional industrial designers while performing two prototypical stages constrained open design tasks, problem-solving sketching. Results indicate no main effect gender. However, among other effects, a consistent hemisphere for th...