This paper studies the subject of pricing decisions of online dual-channel based on hybrid decisions wherein a manufacturer introduces direct online marketing channels beyond the traditional online retail channels. The purpose is to study how to balance the interests of different online channels and maximize the overall efficiency of the channel. Having considered both online channels’ satisfac...

As a weapon for economic development, green finance plays an important supporting and promoting role in the recovery transformation of enterprises post-epidemic era. By constructing dual-channel supply chain model, this paper considers two situations which manufacturers participate carbon trading loans, uses Stackelberg game to study impact different on participants’ profits emission reduction ...

In the dual-channel supply chain, relationship between electronic direct selling channel and traditional is situated in an antagonistic game. The present study used master-slave game model to analyze chain structure, where manufacturer leader of game, seller follower Based on analysis theory, order analyzed state demand information sharing. decision each member constructed, optimal production p...