The principal objectives in this paper are to compare and contrast marketing management practices for a longitudinal sample of 871 small and medium-sized enterprises (SMEs) in the Australian manufacturing sector that have embarked upon different development pathways; and to examine possible connections between SME growth and the choice of marketing management practices. The results indicate tha...

A number of measurement frameworks have been developed to help organisations assess the effectiveness of their marketing activities. Yet, the approaches provided by these frameworks seem to be largely linear and outdated. Whilst effectively explaining cause-and-effect relationships between marketing efforts and performance in the offline domain, the existent marketing performance measurements f...

Influenced by many factors, enterprise marketing capability is essential for improving the enterprise marketing competitiveness and its sustainable development. By studying the factors comprehensively and effectively, the enterprise can better recognize their marketing capability and the direction of improvement. This paper studies and analyzes the enterprise marketing capability measure method...

Production and consumption relationship shows that marketing plays an important role in enterprises. In the competitive market, it is very important to be able to sell rather than produce. Nowadays, marketing is customeroriented and aims to meet the needs and expectations of customers to increase their satisfaction. While creating a marketing strategy, an enterprise must consider many factors. ...

This article investigates the potential use of Eye Tracking as a neuromarketing tool and its potential for marketing in general. We sought to identify some of the main applications within the mainstream of marketing. The objective of this research was achieved by means of a conceptual literature review. The results of our research indicate important potential uses for Eye Tracking in practical ...

with respect to the role and status of cooperatives in harvesting, market supply and eventually the development and improvement of income and status level of farmers, the performance of such cooperatives have to be screened .and surveyed. the major aim of this article is the estimation of success and achievement level of such cooperatives as regard to marketing agricultural products, and diagno...

a r t i c l e i n f o Keywords: Relationship marketing Marketing theory Business networks General theory of marketing Middle-range theory Business marketing is a complex, multilayered, and dynamic social phenomenon that has been examined using a variety of theories from disciplines as diverse as economics and psychology. This theoretical evolution has led to a fragmented knowledge base. This ar...

With the popularization of network and the development of information technology, as a new mode of marketing, network marketing has been accepted by the majority of consumers, and applied rapidly to the field of clothing marketing. This paper describes the present situation of China clothing industry network marketing at first. Then it points out the advantages and disadvantages of network mark...