(2014). Predicting hotel demand using destination marketing organizations' web traffic data. Introduction Forecasting future hotel guest arrivals and occupancy rates is a key aspect of hotel revenue management (Weatherford and Kimes 2003). Accurate forecasting is crucial to enable hoteliers to appropriately allocate hotel resources and fix pricing strategies (Weatherford and Kimes 2003). Tradit...

Examples of niche tourism have emerged in parallel to the growing importance food destination management and marketing. this include mushroom tourism, tea or udon among others. This study analyzes one specialist forms tourism: dairy tourism. Dairy is leisure tourist practice that leads discovery production, transformation, commercialization processes milk derivatives. Specifically, objective re...

Kampung Kajoetangan merupakan salah satu destinasi wisata yang saat ini sedang berusaha dikembangkan di Kota Malang. Pada masa kolonial, kampung dikenal sebagai tempat bisnis dan pertokoan. Saat ini, melakukan re-branding untuk menjadi sejarah. Oleh karena itu, maka penelitian bertujuan 1) Merumuskan mengembangkan serta mengimplementasikan model Destination Marketing Organization (DMO) efektif ...

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limi...

Active event sport tourists (AESTs) are those who taking part in organised events as competitors. Each is held a particular destination and, of highly competitive industry, both and destinations offer an ever-widening range services, striving to make their visitors satisfied. In order better understand, conceptualize manage the AESTs’ satisfaction, primary research based on questionnaire survey...

There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote holistic adaptation effective functioning destination marketing/management organizations (DMOs) increasingly data-infused world are still needed. This perspective paper posits research-b...

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...

Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website. Utilizing a computer program to track Google search results, Google Trends, and a Destin...