Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from perspective of customers—visitors. The aim this paper is therefore verify and modify model customer-based a tourism destination (CBBETD) its attributes Croatia Czech tourists, among whom primary research was conducted using CAWI method ...


 Purpose: This study evaluates the contribution of symbolic brand elements such as destination name, logo, and tagline to forming a brand.
 Theoretical framework: Branding is identified with element in product. In context branding, an emblem or logo promises tourist experience that can be remembered associated particular by tourists visitors. (Mihalis Kavaratzis & Hatch, 2013)&#x...

Brand loyalty is a long-term strategy to gain competitive advantage in tourist destinations during the Covid-19 Pandemic era, which demands more efforts for destination managers survive. On other hand, dimensions used measure brand cannot yet be agreed upon because of complexity and diversity perceptions. The purpose this study was determine: (i) Bali as destination; (ii) made develop tourism P...

The purpose of this paper is to propose a methodological framework for the evaluation/assessment web image and reputation destination as self-analysis process leading towards building competitive brand. This even more important tourism destinations/products, such Italian coastal destinations labelled G20S, whose improve their competitiveness in tourist market through renovated image. study pres...

The existence of tourism development policies that are not supported by integrated communication activities makes problems in Bengkalis Regency increasingly complex. Disparbudpora has made a cultural destination through branding. This study aims to determine the branding process for Board Tourism, Culture, Youth and Sports (Disparbudpora) as destination. research method used is qualitative with...

Destination managers are investing considerable effort (i.e., time, resources, and money) to market their destinations on the Internet. In addition to official destination websites, many unofficial websites are populating the results pages of search engines, diffusing almost the same contents as official destinations websites. The aim of this study is to investigate the information market avail...