Over the past few years, many organizations have come to believe that the brand of their products and services is one of their most valuable assets. Therefore, it must be said that the brand is an asset that has a significant part of the value of the property of institutions and organizations. In this research, the building brand equity (BBE) from the customer's perspective and brand market per...

Virtual co-creation is a tool which assists marketers in better recognizing customers’ needs and in increasing new products success rates. Despite the importance of co-creation in new product development, little empirical research is being conducted in order to clarify the concept. Studies are mostly company centric, overlooking consumer’s value perception of co-creation and how it affects his ...

Although there is a long history of searching for the road from knowledge to wisdom, no final and clear result. In fact, are multiple ways starting reaching wisdom due complexity semantic domains both concepts. addition, different perspectives on interpreting these conceptual maps, ranging philosophy psychology or management. We interested in understanding connecting ideas between management pe...

One of the strategic decisions that can be made in supply chain is designing its network which has high impact on costs, and satisfaction level of customers. This paper focuses on designing a distribution network including determining the number and location of facilities, how to allocate the customers in network, and also determining the extent of carrying different products from different ori...

a r t i c l e i n f o Firms are increasingly seen to provide customization tools for customers to personalize products and service tailored to the customers' specific needs. How to attract and empower customers into the personalization process and how to improve the effectiveness of personalization are important for firms. The current study examines the moderating effects of two popular enablin...