This study aims towards identifying and modelling the significant factors which act as enablers for branded content to be used strategically by marketers a marketing tool in COVID-19 era. A qualitative approach was adopted this study, associated with were identified from literature review primary survey. The then verified experts area of branding digital marketing. Total interpretive structural...

If System Dynamics (SD) models are constructed based solely on decision makers' mental models and understanding of the context subject to study, then the resulting systems must necessarily bear some degree of deficiency due to the subjective, limited, and internally inconsistent mental models which led to the conception of these systems. As such, a systematic method for constructing SD models c...

In today’s changing environment two properties are required to service namely good relation with customers and service quality. Nowadays no organization can get great achievement unless it can attract sufficient customers providing better service quality is important for service firms. This paper proposes a novel combined approach utilizing group decision making process to evaluate and rank cri...

purpose-the research aims at evaluating the standardization/adaptation of international marketing strategy in iran multinational companies (mncs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. product, promotion, price and place) is considered, while in the previous researches no attempt was done to examine the interdependency...

Key to success of an organization is selection of qualified human resource as the quality of software product totally depends on its development team. Earlier, eligible candidates were interviewed and most qualified were selected. It would be beneficial to have computing models which could take various candidate competencies into consideration and show the most qualified person with high degree...

Any selection decision of supply chain coordination schemes (SCCS) is essentially affected by the environment where the schemes are to be implemented, the necessary conditions required for their implementation, the risk associated with the implementation, and the impact on the performance of the supply chain. Because of the multi-dimensional characteristics; the selection of appropriate SCCS in...

In the current hotel sales trend due to COVID-19 pandemic, few empirical studies have discussed appraisal determinants and prioritization in terms of operational efficiency. This paper presents an innovative approach for practice efficiency based on multiple criteria decision making (MCDM). The DANPmV model is used identify related actual practices, including techniques decision-making trial ev...

Six Sigma is regarded as a well-structured methodology for improving the quality of processes and products. It helps achieve the company’s strategic goal through the effective use of project-driven approach. As Six Sigma is a project-driven methodology, it is essential to prioritize projects which provide maximum financial benefits to the organization. Generating and prioritizing the critical S...

Abstract Probabilistic linguistic term set (PLTS) provides a much more effective model to compute with words and express the uncertainty in pervasive natural language by probability information. In this paper, avoid loss of information, we redefine classical probabilistic sets (PLTSs) multiple distributions from an ambiguity perspective present some basic operations using Archimedean t-(co)norm...