This paper describes the automatic design of methods for detecting fraudulent behavior. Much of the design is accomplished using a series of machine learning methods. In particular, we combine data mining and constructive induction with more standard machine learning techniques to design methods for detecting fraudulent usage of cellular telephones based on pro-ling customer behavior. Speciical...

Although no longer believed to be the revolution previously conceived, the Internet remains a critical channel for selling most goods and services, and drives the development of B2C business model. With the help of Internet as human-computer interaction, B2C model has created sustainable value for both buyers and vendors online, which could be measured by customer satisfaction and continuous us...

In recent years, an increasing number of companies that have implemented ERP systems have expressed disappointment over a failure to reach anticipated goals. A major reason for this failure is the inefficient use of the ERP system by employees. Therefore, the critical issue is how users can most effectively take advantage of an ERP system. Post-implementation learning plays an important role in...

Nowadays, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. But, CLV calculation encounters some difficulties which limit the usage of this technique. Nonetheless, companies looking for methods to know how to calculate their customers’ CLV. In this paper, fuzzy classification rules we...

A structural conflict exists in businesses that sell services whose production costs are discontinuous and whose consumption is continuous but variable. A classic example is in businesses where capital-intensive infrastructure is necessary for provisioning service, but the capacity resulting from capital outlay is not always fully and efficiently utilized. Marketing departments focus on initiat...

In recent years, firms in a number of industries have introduced wide menus of pricing plans that grant access to a virtually identical product under different pricing schemes. These menus of tariffs allow consumers to self-select into the tariff that best fits their demand. They include pure pay-per-use tariffs, tariffs where the consumer pays an access price, and a marginal price only for usa...

The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define customer groups based on their behavior similarities, and in second step a mechanism to count current ...

This study explores the relationship between perceived customer dimensions of justice and word of mouth among the selected university students in mobile phone usage. The respondent used for this study was 500 business students of Malaysian university students located in Kelang Valley. Out of 327 questionnaires distributed, there were 181 complainants. Dimensions of justice act as an independent...

Using the customer relationship management perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customer shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segment behavior patterns. By using real...