Online reputation systems have been found to be an effective way to ensure honest behavior from the seller in consumer to consumer (C2C) e-commerce. At the same time, reputation systems have also been regarded as an important platform where large-scale of word-of mouth behavior and evaluations of the purchase experience could be communicated. There are altogether two components in online reputa...

There is a large body of literature on the subject of organizational innovation, but little of this specifically addresses the fast moving consumer goods (FMCG) industry. In particular, none of the stage models presented in this literature adequately described the UK FMCG development processes witnessed by the researcher during his case-based Ph.D. study. This paper consequently addresses the q...

Buyers and sellers jointly determine a market’s development and equilibrium. While the literature has focused on enhancing online marketplaces from the buyer’s perspective, designing marketplaces from the seller’s perspective has received much less attention. Practically, online consumer-to-consumer (C2C) marketplaces have nurtured business and created many job opportunities, evidenced by TaoBa...

M service providers offer customers the choice of either waiting in a line or going offline and returning at a dynamically determined future time. The best-known example is the FASTPASS® system at Disneyland. To operate such a system, the service provider must make an upfront decision on how to allocate service capacity between the two lines. Then, during system operation, he must provide estim...

T paper proposes an agent competition double-auction mechanism to simplify decision making and promote transactions for the customer-to-customer marketplaces. Under the proposed double-auction mechanism, bidding one’s true valuation (private information) is the best strategy for each individual buyer and seller even when shipping costs and sales taxes are different across various possible trans...

Current telephone systems suuer from a service interface bottleneck problem, wherein network resources are under-utilised and customer requirements are often not met, in spite of these resources' ability to satisfy such requirements. This bottleneck is primarily due to a coarse-grain service interface, coupled with the inability to support arbitrary terminal types, and the inability to inter-op...

The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP and it is the fourth largest sector of the Indian economy. Globally, the FMCG sector has been successful in selling products to the lower and middleincome groups, and the same is true in India. Over 70% of sales are made to middle classhouseholds today and over 50% is in rural India. The sector is excited ab...

The rapid growth of the consumer-to-consumer online auction market demands research into its market structure and future trends. We propose that online reputation is becoming an important indicator of online traders' business capacity in the auction market. Based on the data sampled from eBay.com, we find that seller reputation, rather than buyer reputation, is lognormally distributed. Followin...

The two leading online consumer-to-consumer platforms use very different revenue models: eBay.com in the United States uses a brokerage model in which sellers pay eBay on a transaction basis, whereas Taobao.com in China uses an advertising model in which sellers can use the basic platform service for free and pay Taobao for advertising services to increase their exposure. This paper studies how...

There are many avenues for consumers to transact with one another. Consumers are increasingly trying to find ways to interact and transact with other consumers via the Web. This study utilizes young adults to assess a consumer’s choice to use consumer-to-consumer (C2C) electronic commerce by examining a consumer’s computer self-efficacy, Web experience, and C2C electronic commerce trust. In add...