E-commerce in the hospitality and tourism field has already ranked No. 2 among all online shopping categories worldwide. However, customers’ visits to a hotel booking website cannot guarantee generation of sales, while conversion rate is regarded as indicator that effectively assesses e-commerce performance. This study aimed investigate influential factors rates from both affective content comm...

We explore the effect of launching mobile channels on online customer reviews. show that launch does not significantly influence review generation, contrary to general expectation accessibility stimulates generation intention. Using a Difference-In-Difference (DID) approach analyzing data from travel websites, we find channel affect volume and average rating generated However, discover reviewer...

With a never-ending stream of reviews propagating online, consumers encounter countless good and bad reviews. Depending on which read, they get different impression the product. In this paper, we focused relationship between text numerical information to gain better understanding decision-making process affected by We evaluated decisions that made when encountering review structure star ratings...