نتایج جستجو برای: customer retention

تعداد نتایج: 110178  

Journal: :Electronic Markets 1998
Manfred Schwaiger Hermann Locarek-Junge

New media, e.g. the internet, are no longer just the playground for “online-freaks”, firms have recognized the chances offered by online communication. An empirical study, conducted by the LudwigMaximilians-University of Munich, Germany, reveals that service industries (mainly financial service providers) regard online advertising as very important (Schwaiger 1998). When asked about future impo...

2002
Nikhilesh Dholakia Morten Rask

M-commerce entails transactions conducted via mobile telecommunications networks using communication, information, and payment devices such as mobile phones or palmtop units. Geographic positioning and location capabilities are also being added to such networks and devices. Rather than using general-purpose browsers, customers accessing mobile commerce applications often rely on specific mobile...

2017
Md. Alamgir Hossain Md. Rakeullah Chowdhury Nusrat Jahan Mohammad Danesh

Journal: :CoRR 2005
Michael Hahsler

With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective management of how to keep contact with customers throughout different channels is one of the key success factors in today’s business world. Company Web sites have evolved in many industries into an extremely important channel ...

2006
Baohong Sun Shibo Li Laurence Debo

Ever since the 1990s, the role of call centers has been transformed from a cost to be minimized to a crucial element that performs integrated marketing functions. Call centers have become among the most crucial corporate assets to grow customer relationships and firm profits. In this paper, we formulate the traditional operation management decision of call allocations as a customer relationship...

Journal: :Expert Syst. Appl. 2011
C. Y. Lam Andrew W. H. Ip

Customer relationship is increasingly influencing the performance of inventory management in a supply chain, and customer retention or migration directly affect the number of customer orders and demands as well as the inventory level. Therefore, the aim of this paper is to propose a customer satisfaction inventory (CSI) model that incorporates customer relationship management into an inventory ...

Journal: :Electronic Markets 1998
Martin Smits Roland Toppen Pieter M. A. Ribbers

dividual as affordable and as general as possible with respect to substantial (i.e. banking) requirements. An advice how to determine contents with respect to customer groups could only be given if the psychographic customer groups (sovereigns, cools, insouciants) were clustered according to their needs concerning financial services. Furthermore, the use of different online systems (e-mail, new...

Journal: :European Journal of Operational Research 2004
Dirk Van den Poel Bart Larivière

This paper studies the topic of customer attrition in the context of a European financial services company. More specifically, we investigate predictors of churn incidence as part of customer relationship management (CRM). We contribute to the existing literature: (1) by combining several different types of predictors into one comprehensive retention model including several ‘new’ types of time-...

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