The purpose of this study is to empirically examine the relationship between service quality and customer satisfaction in Vietnamese hotels, survey questionnaire was constructed with 23 service quality items covering 5 service quality dimensions based on SERVQUAL model. Data were collected from 432 guests of 33 three-star hotels in Vietnam in 2013. Analysis results indicate that Reliability, Re...

Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some of the retail stores have lack on service quality, product quality, price strategy as well as customer satisfaction whereas needs a comprehensive work to explain how customers develop loyalty to a particular store. This study aims to evaluate the retail...

Customer service is increasingly being recognized as a source of competitive advantage. Determining customer needs accurately, meeting and exceeding them in a consistent manner is the key to the effective customer service. Companies should adapt a strategic, proactive focus on customer service based on understanding logistics process and designing logistics system to meet their needs. This ...

the aim of this study is to survey the relationship between total quality management and customer satisfaction. in this field research, we have used the standard questionnaire of fuentes et at (2004). the city of sanandaj is the statistical study of manufacturing companies and the statistical society, 135 managers and employees of the centers were randomly selected. in order to examining the re...

A compelling argument raised by Bolton and Oliver, states that only customers’ assessment of continuously provided services, which may depend on performance-only evaluation, deserves attention. As libraries are services provided continuously and considered in general to be a public service, it is important to research this issue. Thus this paper discusses four research problems based on quality...