We examine how brand-switching varies across cultures, depending on the drivers of a prior unsatisfactory consumption experience. We draw from the literature on regret, norm theory and cross-cultural psychology to predict that Westerners are more likely to switch brands when the unsatisfactory consumption experience is a consequence of their inaction relative to the inaction of a group to which...

Research into adoption, acceptance and consumption of Information Technology (IT) within its diffusion cycle has been extensively studied in Information Systems (IS) and marketing. However, research often focused too narrowly on technology adoption rates and drivers leading to technology adoption and acceptance. This paper discusses how understanding the social structure of a consumer’s economy...

Abstract In this paper, we exploit a unique weekly longitudinal survey of adults in the UK purposefully collected to study consumption choices with respect cultural content types during first Covid-19 national lockdown (the “Great Lockdown”). We look for changes probability consuming different and creative (Music, Movies, TV, Games, Books, Magazines Audiobooks), as well overall variety consumpt...

this exploratory study attempts to shed some light on the ethnocentric behaviours of young iranians in relation to the global consumer culture. it demonstrates why and how these individuals adhere to their own cultural resources and refrain from consuming the products or daily life practices of other cultures. the analysis of interpretive interviews with twelve participants in tehran and karaj ...

Abstract How local cultural activities influence development and human behaviour is gaining popularity. Experimental evidence shows that consumption effective in countering hate. This crucial, as hate, turn, has a negative on the socioeconomic performance of places. Still, little known this, outside few more qualitative case studies. paper provides quantitative analysis impact hate events Itali...

This article argues that ennobled urban spaces are places of consumption, in which contemporary processes gentrification promote a double movement: they make local cultural contents more flexible and, otherwise, rehabilitate certain contents, aiming at the re-traditionalization these consumption by insertion events as way legitimizing interventions based on supposedly common tradition.

The article examines the dynamics of media culture in relation to modern trends and digital consumption cultural educational content Russia. emphasis is placed on demand for books reading everyday Russians (including audio electronic versions Internet resources). Everything that outside space practically does not exist many users — there only what “read”, mastered a format today. literary prefe...