Different consumers have varying desires and interests: witness the extensive array of products on supermarket shelves. This variety stems from diverse buying practices and basic variations of customers' needs and the benefits they seek from products. It is almost impossible to satisfy all customers in a market with a single product or service. Companies have responded by offering a proliferati...

Customer satisfaction in product design is the shaping and creating content of according to expectations wishes customer with understanding that I can sell which produce customer's requests In these days, where competition increasing, it extremely important ensure products will provide for businesses survive go one step further. For this reason, should realize studies recognize their customers ...

Customer retention, or repurchase, is one of the main factors that help to create and maintain the competitiveness and sustainability of an organization. With the proliferation of B2C electronic commerce, retention has become even more important to Internet merchants who sell online, where customers are provided with a wide variety of choices and competition is globally severe. As opposed to pa...

Traditional sequential patterns do not take into account contextual information associated with sequential data. For instance, when studying purchases of customers in a shop, a sequential pattern could be “frequently, customers buy products A and B at the same time, and then buy product C”. Such a pattern does not consider the age, the gender or the socio-professional category of customers. How...

Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization – how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structur...

Brand management has become increasingly important, given the rapid changes in the global market and the elevation of competition. A sound brand image creates clear product differentiation, consumer preference and loyalty. In the beginning, the entire market of Chinese mobile telephone was occupied by the foreign companies. This phase has continued over ten years until the beginning of 1999, wh...

• Suppose we are attempting to model the buying preferences of several consumers based on past purchases, e.g. as in the Netflix recommender system. We assume that people with similar tastes tend to buy similar items and their buying history is related. Inferring the preferences for a customer based only on his past purchases may be tough, because that customer may not have rated enough movies ...

Convincing a customer is always considered as a challenging task in every business. But when it comes to online business, this task becomes even more difficult. Online retailers try everything possible to gain the trust of the customer. One of the solutions is to provide an area for existing users to leave their comments. This service can effectively develop the trust of the customer however no...