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................................................................................................................v Chapter 1: Introduction..........................................................................................1 Chapter 2: Literature Review.................................................................................3 Critical Social Research and Marketing......................

Despite the saliency of raising critical thinking not only in ELT but also in other aspects of life, there is still lack of studies in this regard that need to be filled. Previous studies dealt with Faiclough’s model not that of van Dijk, and besides, they weren’t concerned about CDA effects on different proficiency levels. The present study, however, examined the impact of critical discourse a...

as narrative discourses and discursive thematic frame- works on social issues in media can provide us with an insight into how different understandings and perspectives serve to construct dif- ferent presentations of social actors, social events as well as social re- lations and conflicts, it seems necessary to take them into more seri- ous considerations. to this end, the present study was an ...

adopting the critical discourse analysis framework, in general, andfairclough’s (1989) critical text analysis, in particular, the current study aims atexamining 3 aspects of meaning, namely social relations, subject positions, andcontents in the conversation as well as vocabulary and grammar parts of passages 1(an american textbook) and first certificate (a british textbook) to find out whether...

this study aims at investigating the linguistic representation of male and female social actors in the four corners 4 textbook, drawing on cda. more specifically, van leeuwen’s (1996) framework, which highlights the connection of linguistic and social practices, is used as the analytical framework to examine gendered social actors in this english language teaching (elt) textbook. to this end, c...

this study aims at ascertaining a framework that would account for the persian data. we scrutinize all data occurring in the selected corpus, and describe how they usually work on the basis of the two following variables: power and intimacy. according to our investigation, the use of terms of address in persian is affected by age, sex, occupation, ideology, political and social position of the ...

investigating the discursive construction of efl learners’ motivation is a relatively new area of inquiry. hence, there is a dearth of research into how foreign language learners’ discourse mediates their motivation construction. this study attempted to examine the discursive construction of two (one male and one female) iranian efl learners’ motivation in shiraz university, iran by examining t...