the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

With the rapid increasing of Web data volume, it has been a hot issue to find competitive intelligence from Web. However, previous studies in this direction focused on the extracting algorithms for Web-based competitive intelligence, and little work has been done in the credibility evaluation of Web-based competitive intelligence. The credibility of Web-based competitive intelligence plays crit...

We are concerned with the problem of introducing credibility type information into reasoning systems. The concept of credibility allows us to discount information provided by agents. An important characteristic of this kind of procedure is that a complete lack of credibility rather than resulting in the negation of the information provided results in the nullification of the information provide...

The software is essentially replacing human beings to carry out some certain behavior and software credibility is mainly represented by its credible behavior, so it will be more direct and reliable to assess software credibility according to the information of software runtime behavior. The concept of behavior pattern is abstracted from the software observable behavior and the pattern’s descrip...

This paper analyzes whether nation-state governments can increase their credibility by becoming members of international organizations. Credibility is an important asset because it determines the real interest rate and is expected to have an important impact on investment and growth. It is hypothesized that the degree of delegation to international organizations can improve the credibility of n...

THISESSAY REVIEWS THE ISSUES SURROUNDING determinations of the credibility of online materials. The author argues, first, that the World Wide Web, and the larger Internet, comprise some very difficult and distinctive features that make conventional ways of assessing credibility adequate only within a fairly bounded frame; second, that beyond this bounded frame, standard credibility measures enc...

On the basis of analytical theory of credible traditional data, this paper constructs a hierarchical trusted network model of dynamic data analysis by increasing time factor, penalty factor and other weight parameters, which puts the credibility of the analysis of the problem down to the big data combinatorial problems of between the data sources, data source and data dissemination network path...

Introduction The availability and diversity of educational materials have greatly evolved over the past decade. In particular, resources such as online content and simulation tools more pervasively have been used by students as learning materials. Although this opens up greater access to a variety of educational resources, it also introduces the need to critically evaluate the accuracy and unde...

While the problem of incomplete data in databases has been exten sively studied a relatively unexplored form of uncertainty in databases called inaccurate data demands due attention Inaccurate data results when data are contributed by various information agents with associated credibility Though the data itself is total or complete the reliability of the data now depends on the agents credibili...

We investigated the effects of aging and individual differences on credibility judgment of online health information. Analysis of credibility judgment ratings revealed that older adults were less influenced by argument strength in content messages and contextual Website features than younger adults. Verbal protocol analysis revealed that older adults tended to accept the facts they read on the ...