R ecently, companies have been experiencing a period where the corporate identity landscape has become more active and more crowded. For example: • Mergers, spin-offs, acquisitions, and alliances have led to many new or meaningfully changed companies, in turn calling for new identities by name and/or business focus. • The proliferation of dot.com and new technology companies created many new (a...

a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

The purpose of this paper is to review the effectiveness Corporate Social Responsibility (CSR) and its relationship with customer satisfaction (CS), corporate image (CI), loyalty (CL), market value performance (MVP). plays a significant role in enhancing reputation image. study adopted secondary data, basically from previous related studies, books, reports. concluded that CSR would serve as str...

This research aims to determine the influence of Islamic Corporate Social Responsibility and Image on Customer Loyalty. The was conducted by sending questionnaires sharia banking customers in Malang. There were 100 respondents study. is quantitative. analysis technique used Partial Least Square. results showed that affects study successfully proved CSR activities carried out Sharia can increase...

In this paper, we propose an approach for corporate decision making with self-organizing patent maps labeled by technical terms and AHP. First, we select the patent area of interest and collect pertinent patent documents in text format. Second, we extract keywords by text mining to transform patent documents into feature vectors of the companies. Third, we input the feature matrix of technical ...

This study assists Higher Education Institutions to gain a better understanding of the online communication strategies that influence students in developing a brand image of their universities. First, the concept of online communication strategies in HE was defined and supported by the literature review. Then, a conceptual framework that links brand equity of the university with its online stra...

The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...