We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the method is that personal blogs represent individuals, whose interests can be modeled by the language used in the blog itself combined with the language used in related sources of information, such as comments posted to a blog p...

The purpose of the present study is to compare the impoliteness strategies employed by Iranian and English students in English and Persian Languages. The participants consisted of 6o Iranian EFL learners at intermediate level of language proficiency, 60 Iranian non-English major students, and 212 native English-speaking students. The data were collected through an open-ended questionnaire in th...

The last few years have seen an increased interest in incorporating context within recommender systems. However, little empirical evidence has emerged to support the premise that context can actually improve recommendation accuracy. Indeed little agreement exists as to what represents the context of a user or indeed how such context should be used within a recommendation strategy. In this paper...

BACKGROUND The growing interest in the effects of contextual environments on health outcomes has focused attention on the strengths and weaknesses of alternate contextual unit definitions for use in multilevel analysis. The present research examined three methods to define contextual units for a sample of children already enrolled in a respiratory health study. The Inclusive Equal Weights Metho...

BACKGROUND Contextual variables often predict long-term abstinence, but little is known about how these variables exert their effects. These variables could influence abstinence by affecting the ability to quit at all, or by altering risk of lapsing, or progressing from a lapse to relapse. PURPOSE To examine the effect of common predictors of smoking-cessation failure on smoking-cessation pro...

OBJECTIVES To analyze the variables associated with the use of oral health services in the last year by the population aged 6 to 15 years living in Spain and to determine whether there is variability in the use of these services among autonomous regions and, if so, whether this variability could be explained by variables related to the care model of the distinct autonomous regions. METHODS A ...

Most web sites provide display advertising and contextual advertising services simultaneously, which are the main ad formats in Internet. With multimedia format, the pricing of display ads is generally based on the occurrence of ad impressions. However, targeting their customers more accurately, contextual ads are performance based advertisements and are charged only if one visitor clicks a cli...

The use of politeness strategies can help interlocutors promote and/or maintain social harmony in telephone interactions. Using the Rapport Management Model proposed by Spencer-Oatey (2008), this study aimed primarily to reinvestigate the closing structures of telephone conversation (hereafter abbreviated as TC) in Persian and to discover the common politeness strategies used by native Persian ...