The presence of RFID technology in every-day life is expected to become a reality in the near future. Yet, as RFID tags enter consumer households and threaten to identify their owners’ belongings, whereabouts and habits concerns arise about the maintenance of privacy. People are afraid of being ‘scanned’ or tracked with the help of a technology that is invisible to them and not under their cont...

Alan Westin’s well-known and often-used privacy segmentation fails to describe privacy markets or consumer choices accurately. The segmentation divides survey respondents into “privacy fundamentalists,” “privacy pragmatists,” and the “privacy unconcerned.” It describes the average consumer as a “privacy pragmatist” who influences market offerings by weighing the costs and benefits of services a...

This position paper explores the threat to individual privacy due to the widespread use of consumer drones. Present day consumer drones are equipped with sensors such as cameras and microphones, and their types and numbers can be well expected to increase in future. Drone operators have absolute control on where the drones fly and what the on-board sensors record with no options for bystanders ...

The emerging marketplace for online free services in which service providers earn revenue from using consumer data in direct and indirect ways has lead to significant privacy concerns. This begs understanding of the following question: can the marketplace sustain multiple service providers (SPs) that offer privacy-differentiated free services? This paper studies this problem of market segmentat...

Privacy policy statements and privacy-assurance cues are among the most important website features that online providers use to alleviate web customers’ privacy concern. This study examines the moderating role of privacy concern on how the quality of privacy policy statements and privacy assurance cues contribute to increased trust, and the subsequent decision to disclose private information on...

Several surveys attest to growing public concerns regarding privacy, aggravated by the diffusion of information technologies. A policy of self-regulation that allows individual companies to implement self-designed privacy statements is prevalent in the United States.These statements rarely provide specific privacy guarantees that personal information will be kept confidential. This study provid...

Privacy protection constitutes a genuine human right reflected both in the legislation and in different aspects of software engineering. Sensitive information needs to be protected in end-users interaction with Web Services especially in cases, where context-aware features are included. In this work the authors address the inclusion of consumer privacy preferences in the provision of context-aw...

This article examines factors influencing consumer attitudes towards SMS advertising. The study’s research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and...

The Privacy Coach is an application running on a mobile phone that supports customers in making privacy decisions when confronted with RFID tags. The approach we take to increase customer privacy is a radical departure from the mainstream research efforts that focus on implementing privacy enhancing technologies on the RFID tags themselves. Instead the Privacy Coach functions as a mediator betw...

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