The purpose of this study was to analyze the effect e-word mouth and perceived service quality on repurchase intention with lifestyle as a moderating variable. Acquisition respondents many 300 people who are customers Mixue. sampling technique is purposive which determines criteria for 10-25 years old have purchased Mixue products more than 1 time. data processing method uses help SmartPLS 4 SE...

A retail franchisor needs growth capital so that the brand continues to grow and franchisor–franchisee relations remain strong. However, access to corporate liquidity to fund such franchise growth options is not unlimited. A method of raising finance particularly suited to retail franchisors is intellectual property (IP) securitization that allows companies to account for intangible assets such...

New government service delivery models based on a “franchise” metaphor are being proposed recently to allow more citizen-centric service delivery by decoupling the government’s internal departmental structure from the way services are presented and delivered to citizens. In order to evaluate the approach from an online channel perspective, the Queensland Government commissioned a market researc...

Who controls the Kingdom Hearts franchise? This article examines this question using a mixed industrial and promotional approach to seek moments of revelation about creation status franchise for both its conglomerate co-creators, Disney Square Enix. Disney’s conglomerated practice has long been assessed adherence concept synergy. By examining where how synergy was adopted as an logic within fra...

We show that a competitive banking system is inconsistent with an optimum quantity of private money. Because bankers cannot commit to their promises and the composition of their assets is not publicly observable, a positive franchise value is required to induce the full convertibility of bank liabilities. Under perfect competition, a positive franchise value can be obtained only if the return o...