A fundamental issue in regard to our field has been raised at various points, most recently in an article on “Consumer Psychology” in the Annual Review series. I am consistently impressed with the way that authors of those chapters are able to synthesize a great deal of the current literature in consumer behavior. The recent chapter by Simonson, Carmon, Dhar, Drolet and Nowlis (2000) was no exc...

Models of consumer behavior play a key role in modern empirical Industrial Organization. In this paper, I survey some of the models used in this literature. In particular, I discuss two commonly used demand systems: multi-stage budgeting approaches and discrete choice models. I motivate their use and highlight some key modeling assumptions. I next brie‡y discuss key issues of estimation, and co...

Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...

This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed usin...

One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. This research was survey- descriptive....

This article begins with an analysis of the state of the field of consumer research and scrutinizes three leading streams of research: the cognitive response paradigm, attitude theory, and the interpretive turn. After arguing that the field lacks direction and risks being overwhelmed by many fragmented additions to knowledge, I propose a unified approach to consumer research integrating consume...

The business-to–consumer is the most visible business type of electronic commerce. Online shopping allows companies to provide product information and direct sales to their consumers. In order to effectively drive consumers to accept electronic commerce and online transactions, there is an urgent need to understand the factors that influence consumer behavior towards continued use of online tra...