This experiment investigated how anonymity influenced group identification, inter-group antagonism, and attitude change in computer-mediated communication in samples of both Korean and American participants. This study also examined how self-construal moderated the effect of anonymity on intergroup antagonism. Consistent with the social identity model of deindividuation effects (SIDE), findings...

Most of the existing literature on CRM value chain creation has focused on the effect of customer satisfaction and customer loyalty on customer profitability. In contrast, little has been studied about the CRM value creation chain at individual customer level and the role of self-construal (i.e., independent self-construal and interdependent self-construal) in such a chain. This research aims t...

A construal theory of happiness emphasises the mediating impact of cognitive and motivational processes on the individual’s perceptions of their happiness. This study investigated a path model with the two cognitive variables, self-reflection and selfrumination as mediating factors between an independent self-construal and subjective happiness. One hundred and twenty three participants complete...

The vast majority of work in construal level theory has found a robust relationship between construal level and temporal judgments for future events: Distance is associated with the abstract, and nearness is associated with the concrete. Our work looks at the past and proposes a critical moderator that reverses this relationship: knowledge. Through experiments involving real news events, we dem...

The dorsomedial prefrontal cortex (dmPFC) is consistently involved in tasks requiring the processing of mental states, and much rarer so by tasks that don’t involve mental state inferences. We hypothesized that the dmPFC might be more generally involved in high construal of stimuli, defined as the formation of concepts or ideas by omitting non-essential features of stimuli, irrespective of thei...

Although financial decisions are expected to be rational, there is a growing body of experimental research indicating that small psychological changes in one's mind-set in the actual decision-making moment might affect saving ratios. In this article, another type of change in one's mind-set, which can influence saving decisions, is explored, namely the level of construal. Construal level is a k...

Construal Level Theory states that psychologically proximal outcomes are construed concretely while psychologically distal outcomes are construed abstractly. Previous research suggests that the principles of Construal Level Theory can be applied to enhance self-control, as measured by delay discounting. The present studies replicate and expand on this work by examining whether theory-informed p...

The vast majority of work in construal level theory has found a robust relationship between construal level and temporal judgments for future events: Distance is associated with the abstract, and nearness is associated with the concrete. Our work looks at the past and proposes a critical moderator that reverses this relationship: knowledge. Through experiments involving real news events, we dem...

Three studies investigated the impact of self-construal on impulsive consumption. Independents exhibited more impulsive consumption tendencies than did interdependents. A chronically accessible independent self-construal was positively associated with country-level beer consumption (study 1a) and state-level problem alcohol consumption (study 1b). Experimentally primed independents reported mor...