BACKGROUND There are many different kinds of cigarettes and tobacco available in the market. Since nicotine content of various brands of cigarettes are very variable, therefore evaluation and comparison of nicotine content of different brands of cigarettes is important. The goal of the present study was to determine and compare nicotine content of various domestic and imported cigarettes availa...

A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing behavior of a retailer in the ready to eat (RTE) breakfast cereal category in investigating whether and...

With the increasing popularity of mobile web, social networking services (SNSs) are an integral part of our everyday lives, since they are used for communicating with friends, for gaining information on other people or some items of interest, and even for business profits. Social network information is incorporated into recommender systems to improve their performance, but most of existing work...

Purpose – The paper seeks to explore empirically the lived experience of trust in consumer brands and to develop a model focusing on functional and symbolic brands. Design/methodology/approach – The paper presents an exploratory, grounded theory approach and the study conducted in-depth interviews. Findings – The findings reveal that when consumers are facing buying choices of functional brands...

The study focuses on examining which form of marketing out the age-old Traditional Media or latest Social Marketing has a greater impact consumer and form, can communicate brand image in better way. finding answers to questions like what are new platforms reach targeted consumers, Reasons for customers follow social media? etc. Concepts related image, traditional media, media marketing, lastly ...

Australian adolescents are consistently found to exhibit low levels of adherence to sun protection guidelines, resulting in high levels of skin cancer incidence in later life. Given the importance of image, appearance, and peer approval factors in adolescent sun protection, this study sought to examine adolescents’ perceptions of the “sun protection brand,” its competing brands, and possible co...

 In this study the quality of Omani and United Arab Emirates bottled water brands which are sold in Oman were assessed by comparing the chemical composition indicated on manufacturer’s label with local and international bottled water standards. Results indicated that all the bottled water brands are complying with local and international standards. According to piper diagram, t...

BACKGROUND New fitness trackers and smartwatches are released to the consumer market every year. These devices are equipped with different sensors, algorithms, and accompanying mobile apps. With recent advances in mobile sensor technology, privately collected physical activity data can be used as an addition to existing methods for health data collection in research. Furthermore, data collected...