English for Specific Purposes (ESP), as the bridge curriculum between an ordinary English (EGP) and the English, helps meet the actual needs of students, so it is necessary to introduce ESP into College English teaching. In this paper, based on the needs analysis theory, it studies demand conditions of English for Specific Purposes for non-English majors through questionnaires. The survey finds...

Advertising discourse instruction challenges English-for-Specific-Purposes (ESP) teachers with no advertising specialist background. Teaching persuasive language structure and choice may develop students' linguistic repertoires for realizing strategies in copywriting assignments; however, the rationale deploying particular underlying principles forming remain invisible to both ESP teacher stude...

Together with great proliferation of online resources on the one hand and a striking lack of commercially published materials for specific ESP domains on the other, the ESP teacher needs to reflect on using Internet materials judiciously in the language classroom. An indispensable element of the teaching process in any context is effective resourcing, or the ability to find, evaluate and use re...

This paper first defines the 'English for Specific Purposes' (ESP) approach to language teaching in terms of absolute and variable characteristics offered by Dudley-Evans in the plenary speech of the first Japan Conference on English for Specific Purposes. Then, under the headings of teacher, collaborator, course designer and materials provider, researcher, and evaluator proposed by DudleyEvans...