From 01 February, the Information Society and Media Directorate General of the Commission has two new Directorates and three new Units. This reorganisation completes the changes following President Barroso's decision to bring together under the responsibility of Commissioner Viviane Reding, all three aspects of modern day electronic communications –in the fields of broadcasting, computer networ...

Purpose Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is case of American sports leagues, with emphasis on National Basketball Association (NBA), whose largest Latin market lies Brazil. The aforementioned league’s audience constantly growing, a fact that can be partially explained by encouragement provided for its viewers...

background: media advertisements especially radio and tv are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. ministry of health and some other ministries in iran agreed to control and restrict the advertising of unhealthy products and services. therefore, adequate supervision and monitoring should be done in this field.  a cont...

Media messages and images shape patients' perceptions about quality of life (QOL) through various "old" media-literature, film, television, and music-and so-called "new" media-the Internet, e-mail, blogs, and cell phones. In this article, the author provides a brief overview of QOL from the academic perspectives of nursing, psychology, behavioral medicine, multicultural studies, and consumer ma...

The question of what is new about new media has become a central topic of discussion in new media studies.This article frames within that question a historical and comparative analysis of the process of audience manufacture, and attempts to overcome the limitations of previous literature on the internet by situating the discussion within the political economy of communication.The main topics ad...

Internet-based interactive TV is an emerging field affected by advances in various research areas including communication, interactivity, network efficiency, content management and aesthetics. Despite constantly reducing costs in the area of broadcast infrastructure development, this new medium has yet to claim its market position and recognition. The large marketshare of existing non-interacti...

Internet broadcasting and streaming contents have recently been attracting a great deal of attention, despite their inadequate content quality. The demand for such services is projected to continue to increase in the near future, and streaming contents are expected to play a major role among applications for the next-generation Internet [1] [2]. With the further development of DVTS, it will cer...

Adaptive Coding and Modulation (ACM) is a feature incorporated into the DVB-S2 satellite specification, allowing real-time adaptation of transmission parameters according to the link conditions. Although ACM was originally designed for optimizing unicast services, this article discusses the expansion of its usage to broadcasting streams as well. For this purpose, a general crosslayer adaptation...