نتایج جستجو برای: brand orientation and entrepreneurial orientation
تعداد نتایج: 16845227 فیلتر نتایج به سال:
Brand loyalty is one of the most important factors affecting the success of marketing efforts, which, in turn, is under the influence of numerous and diverse factors and conditions. Identifying these factors and determining the effect of each significantly help managers to make the right decisions. Therefore, the aim of this article is identifying and examining thefactors in...
Sciascia S., Mazzola P. and Chirico F. (2013). Generational involvement in the top management team of family firms: Exploring non-linear effects on entrepreneurial orientation. Entrepreneurship Theory and Practice. GENERATIONAL INVOLVEMENT IN THE TOP MANAGEMENT TEAM OF FAMILY FIRMS: EXPLORING NON-LINEAR EFFECTS ON ENTREPRENEURIAL ORIENTATION ABSTRACT The present study contends that an inverted ...
investigating the impact of market orientation and entrepreneurial orientation on innovation in smes
0
Field Editor: Dimo Dimov This study extends the concept of entrepreneurial orientation (EO) to the network level to investigate how diversity among officers serving on network organization boards affects networklevel entrepreneurial orientation (NEO). Using data from 53 strategic network organizations across five years, we found that insider/outsider and functional diversity among network board...
This chapter aims to define a coherent theoretical framework enabling a broader understanding of the strategic entrepreneurial orientation (SEO) and to evaluate their effects on small firm growth. A sample made up of 211 small Portuguese firms from various different sectors of activity was surveyed by questionnaire. The results demonstrate how the life-cycle of companies, their resources, capac...
This paper is based on the first, qualitative, phase of a study aimed at enhancing understanding of SME growth through exporting. It investigates the reasons for the export success of twelve SMEs in the South West of England, exploring export market and entrepreneurial orientation in these companies, within the context of organisational culture. The second, quantitative stage of the research wi...
Introduction: The purpose of this study was to investigate the neural effects of brand social responsibility (BSR) on consumer behavior. In the version of third marketing, consideration of the human spirit and its responsibility as a competitive strategy has been proposed. Materials and Methods: The investigation method was an exploratory-laboratory. Electrocardiographic instruments were used t...
This paper investigates the relationships between market, learning and brand orientation with competitive advantage and organisational performance in the context of the UK retail industry. The results indicate that competitive advantage contributes to strategic effectiveness and mediates the relationship between learning and brand orientation and strategic effectiveness. No significant relation...
This study analyzes the effect of conditional mediation of environment-absorptive capacity in international entrepreneurial orientation of family businesses. Results involve data from 218 Spanish family businesses, analyzed with SmartPLS 3.2.7 software. This paper presents a relevant contribution both to the academic field and the performance of family firms, helping to understand the process o...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید