Perancangan ini bertujuan menciptakan brand identity sebagai pengembangan usaha keripik Wahyu dan memperkenalkan identitas melalui media komunikasi visual agar menjadi perhatian meluasnya lingkup konsumen dari Wahyu. Pengumpulan data dilakukan berkaitan dengan proses perancangan mengenai teori visual, warna, font, layout, logo, graphic standard manual, kemasan produk Wahyu, observasi lapangan, ...

Brand extension typically has two strategies: brand name extension (BN) and brand logo extension (BL). The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. Event-related potentials (ERPs) were used to investigate electrophysiological processes when subjects evaluated their acceptance of the brand ext...

This study aims to analyze the effect of brand identity and image on satisfaction loyalty silverqueen chocolate products in Samarinda City. A quantitative approach using path analysis processed with IBM SPSS 23 software Structural Equation Modeling (SEM) AMOS 5 software. total 132 respondents who had consumed Silverqueen were samples this study. The measurement scale uses a Likert score 1 - 5. ...

In the era of TVIII, characterised by deregulation, multimedia conglomeration, expansion and increased competition, branding has emerged as a central industrial practice. Focusing on the case of HBO, a particularly successful brand in TVIII, this paper argues that branding can be understood not simply as a feature of television networks, but also as a characteristic of television programmes. It...

The phenomenon of online transportation in Indonesia has indeed been rampant for the last ten years due to increasingly sophisticated technological developments. presence PT Gojek as a startup engaged field received positive response from Gen-Z circles. This can be seen several services that continues develop so end, there are 22 on-demand users enjoy. study aims determine indicators consumer n...

Universities today are increasingly competing for international students in response to trends in global student mobility, diminishing university funding and government-backed recruitment campaigns. This trend has driven the need for universities to focus on clearly articulating and developing their brand, and developing harmony within the brand architecture. This case-study of one University f...

A central tenet of most current models of visual-word recognition is that lexical units are activated on the basis of case-invariant abstract letter representations. Here, we examined this assumption by using a unique type of words: brand names. The rationale of the experiments is that brand names are archetypically printed either in lowercase (e.g., adidas) or uppercase (e.g., IKEA). This allo...