We (Heintz and Ruch 2015, An examination of the convergence between the conceptualization and the measurement of humor styles: A study of the construct validity of the Humor Styles Questionnaire. Humor: International Journal of Humor Research 28. 611–633) pointed to a lack of convergence between the conceptualization of humor styles and how they are measured with the HSQ (i. e. the Humor Styles...

Three experiments illustrate that humor in advertisements prevents the development of negative brand associations due to resistance. Previous research on humor in advertising suggested that humor can counter negative responses during ad processing, but less is known about the effect of humor on the development of negative brand associations in memory. Brand associations are important because th...

It is well accepted that the humor comprehension processing involves incongruity detection and resolution and then induces a feeling of amusement. However, this three-stage model of humor processing does not apply to absurd humor (so-called nonsense humor). Absurd humor contains an unresolvable incongruity but can still induce a feeling of mirth. In this study, we used functional magnetic reson...

Not all humor is the same, yet little is known about the appeal of specific humor styles in romantic initiation. The current experimental study addresses this gap by investigating how romantic motives (short-term or long-term) affect individuals' anticipated use of, and response to, positive humor and negative humor. Heterosexual participants (n = 224) imagined the pursuit of either a desired s...

Sense of humor is a multidimensional personality construct. Some components may be more relevant to psychological health than others. While there has been a considerable amount of research on humor styles, humor creation ability (HCA) has remained relatively understudied in relation to well-being. This study employed two methods of assessing HCA (a cartoon captioning task and a task involving t...

The recent emergence of positive psychology gave rise to the idea to conceptualize humor from a “good character” perspective. Present constructs, however, show a “virtue gap,” and the two concepts of benevolent and corrective humor were developed to fill this gap. The former describes a humorous outlook on life that entails the realistic observations and understanding of human weaknesses (and t...

Across 8 experiments, we demonstrate that humor can influence status, but attempting to use humor is risky. The successful use of humor can increase status in both new and existing relationships, but unsuccessful humor attempts (e.g., inappropriate jokes) can harm status. The relationship between the successful use of humor and status is mediated by perceptions of confidence and competence. The...

Humor plays an essential role in many facets of human life including psychological, social, and somatic functioning. Recently, neuroimaging has been applied to this critical human attribute, shedding light on the affective, cognitive, and motor networks involved in humor processing. To date, however, researchers have failed to demonstrate the subcortical correlates of the most fundamental featu...

OBJECTIVE Humor and laughter are present in most of human interaction. Interactions in health care settings are no exception. Palliative care practitioners know from experience that humor and laughter are common in palliative care despite the seriousness of the care context. Research establishing the significance of humor in care of the dying is limited. METHODS Clinical ethnography conducted...