The purpose of this study is to explore the advergame personality (AP) dimensions and to explicate the underlying relationships of the AP dimensions with company attributes, product categories, and consumers' behavioral intentions. A series of surveys with convenience samples indicates that consumers ascribe personality characteristics to advergames and that the perceived AP is five-dimensional...

To examine how well the theories of reasoned action and planned behavior predict condom use, the authors synthesized 96 data sets (N = 22,594) containing associations between the models' key variables. Consistent with the theory of reasoned action's predictions, (a) condom use was related to intentions (weighted mean r. = .45), (b) intentions were based on attitudes (r. = .58) and subjective no...

This study developed a model that examined the relationship between undergraduate students' beliefs, norms and pro-environment behavioral intentions in the context of global climate change (GCC). The model was further evaluated to determine whether latent variables, such as sustainability value, environmental concern, social norms, perceived risk, pro-environmental attitude, as defined by the t...

The goal of this study was to evaluate the effectiveness of two death education programs by comparing pretest and posttest scores of behavioral intentions and (reported) behavior of EMTs when at the scene of a death. After the interventions, the majority of EMTs intended to change their behavior at the scene of a death when compared to the control group. In a three-month follow-up study, the ma...

This study examines the impact of using different sequences of information and communication technologies (ICTs) to deliver repeated messages in the context of an interpersonal influence attempt. Supporting portions of ICT succession theory (Stephens, 2007), the findings suggest that, compared to using the same ICT, using complementary ICTs to deliver a repeated message increases perceptions of...

This study examines how the presence of social media metrics affect perceived media influence on self and others (Third-Person Perception) and subsequent behavioral intentions to combat an environmental risk. In a between-subjects experiment (N = 241), participants read an article about climate change with or without social media metrics. Results suggest that (a) the presence of social media me...