Metaphor and analogy are cognitive tools which, in serving specific communicative goals and descriptive needs, are subject to a host of pragmatic pressures. Knowing that these pressures will shape the interpretation of a given metaphor, an effective communicator will exploit them to structure the conceptual content of the metaphor in such a way as to maximise its perceived aptness and argumenta...

Current mapping and related geospatial technologies are not designed to support group work and we have a limited theoretical or practical basis from which to extend (or reinvent) technologies for group use of geospatial information. To address the challenge of supporting group work with geospatial information, we have developed a comprehensive conceptual approach to geocollaboration and are app...

P may grind their teeth, chagrin and impatience coursing through their arteries with the above commonplace metaphoric declarations. These declarations pervade what may go down on record as the hottest summer (2012) since weather records have been kept. I won’t concern myself with teasing apart various metaphoric cousins (most commonly, simile, metonymy and personification) on the grounds that a...

Argument by multimodal metaphor usually plays a vital role of persuasion daily. In this paper, we analyse the argumentation of Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with conceptual metaphor theory and multimodal metaphor, in order to carry out an evaluation of the reasonableness and effectiveness of the argument. On practice, this re...

We seek to start a dialogue about the challenges cancer control researchers and specialists may face in attempting to understand the Appalachians' experience with cancer. Through examples drawn from our own research among Appalachian communities, we discuss the hazards of defining a culture in order to develop culturally tailored cancer control interventions and programs. We also acknowledge th...

Sufi and mystic poets employ linguistic evidence, especially expressions regarding animals, to represent mystic concepts. In this study, to explore and clarify the meanings Mulana intended to convey as the field of destination, we will examine the linguistic expression “the Lion” as the field of origination in ghazals of Divan Kabir by using the conceptual theories of metaphor introduced by Geo...

The AHRC-funded ‘Mapping Metaphor with the Historical Thesaurus’ project has traced the development of metaphor in English from Anglo-Saxon times to the present day using the unique evidence base of the Historical Thesaurus of the Oxford English Dictionary. The Historical Thesaurus organises the contents of the OED semantically, making it possible to see how vocabulary for any given concept has...

Linguistic and psycholinguistic evidence is presented to support the use of structure-mapping theory as a framework for understanding effects of iconicity on sign language grammar and processing. The existence of structured mappings between phonological form and semantic mental representations has been shown to explain the nature of metaphor and pronominal anaphora in sign languages. With respe...