BACKGROUND A patient research internship (Patient and Community Engagement Research program-PaCER) was created to support a provincial commitment by Alberta Health Services' Strategic Clinical Networks™ to find new ways to engage patients in a new interdisciplinary organization to support evidence-informed improvements in clinical outcomes across the health system. OBJECTIVE Implement and tes...

the purpose of this study is to investigate the impact of bureaucratic structure on the employee engagement (ee). our study extends previous researches by considering bureaucracy from two points of view: enabling versus hindering. we study the extent to which these two types of bureaucracy are related to the two forms of employee engagement: organizational (oe) and work engagement (we). the vie...

This paper casts light on cultural heritage storytelling in the context of interactive documentary, a hybrid media genre that employs full range multimedia tools to document reality, provide sustainability production and successful engagement audience. The main research hypotheses are enclosed statements: (a) documentary is considered valuable tool for (b) digital approaches can sustainable for...

As media technology evolves quickly, tailored and targeted communication has emerged as an important strategy in persuasion. One of the most widely used and easiest tactics of tailoring is using an exemplar or persuader character similar to the target audience. However, the effect of character-audience similarity may significantly differ depending on other message features such as how the simil...

The rise of sophisticated tools for tracking audiences online has begun to change the way media producers think about media audiences. This study examines this phenomenon in journalism, building on a revised theoretical model that accounts for greater audience engagement in the gatekeeping process. Research suggests that news editors, after long resisting or ignoring audience preferences, are b...

Introduction Art becomes interactive when audience participation is an integral part of the artwork. Audience behaviour can cause the artwork itself to change. In making interactive art, the artist goes beyond considerations of how the work will look or sound to an observer. The way that it interacts with the audience is also a crucial part of its essence. The core of such art is in its behavio...

This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the extreme assumptions of the EPPM. Although the study...

Cascades on social and information networks have been a tremendously popular subject of study in the past decade, and there is a considerable literature on phenomena such as diffusion mechanisms, virality, cascade prediction, and peer network effects. Against the backdrop of this research, a basic question has received comparatively little attention: how desirable are cascades on a social media...