Many studies on TV political advertising suggest the gender differences in reactions to affective aspect, both at level of liking and evaluation candidates. The article follows this trend, presenting an empirical study carried out Poland during 2015 presidential electoral campaign. results show We found that women are more susceptible changing perception candidates' images as a result influence...

Objective. Appalachia – historically a culturally and politically unique region of the United States – has been effectively ignored by contemporary political scientists. Using a unique measure of Appalachian residence, this paper analyzes racial attitudes, religion, and Appalachian opposition to the 2008 presidential candidacy of Barack Obama. Methods. I use regression analysis to assess the ex...

The recent joint American–Japanese declaration of common concern over ‘security’ in the Taiwan Strait, marking the resolve of Tokyo to return to the scene of former colonial operations in the South China Sea, has drawn international attention to the future of Taiwan once again. Many fear that a major military conflict between China and the United States—perhaps now joined by Japan—may break out...

The work carried out a systematic study of the practice using electoral technologies during presidential campaigns in Ukraine. concept as tool to influence public opinion has been analyzed. peculiarities development Ukraine period independence have highlighted and analyzed stages. It is claimed that context modern society digitalization, approach use technology changing significantly. An import...