Starting from the observation by Lakoff and Núñez (2000) that the process for mathematical discoveries is essentially one of creating metaphors, we show how Information Flow theory (Barwise & Seligman, 1997) can be used to formalise the basic metaphors for arithmetic that ground the basic concepts in the human embodied nature. 1 The Cognition of Mathematics Mathematics is most commonly seen as ...

TOO MUCH NEURAL REUSE, EVEN FOR A METAPHORICAL BRAIN Conceptual mappings are correspondances between conceptual domains (SPACE, TIME, FORCE, EMOTION, etc.) or between entities within the same conceptual domain. Through mapping, we project inferences, elements, and relations from one mental configuration to another. Sets of mappings can become entrenched, creating powerful cognitive habits. For ...

In this paper I discuss a form of metaphorical creativity that involves the introduction of „unrealistic‟ scenarios for rhetorical purposes in expository and argumentative texts. I primarily account for the nature and function of this form of creativity in terms of Fauconnier and Turner‟s (2002) notion of Blending, with some references to Conceptual Metaphor theory (Lakoff and Johnson 1980, 199...