Information and communication technology (ICT) has become an important and essential decision support tool in agricultural products marketability. The high production cost of farms and the increasing demand for food have pushed ICT to the forefront of the food supply chain. In developing world such as Sub-Saharan African (SSA) regions where the farm profitability is generally low, efforts have ...

The global development of information and communication technologies (ICT) has created a new agricultural development paradigm that promises to transform the performance of the agricultural sector and improve rural livelihoods in developing countries. Over the past five years, South Africa has witnessed a swift ICT-led transformation of its public service delivery with major innovations in key ...

This study examines the determinants of International Joint Venture marketing performance in Thailand. The data for the study were collected from a self-administered mail survey of 1,047 Thai-Foreign IJVs in Thailand, yielding 203 useable responses from firms that were primarily engaged in agricultural, metal-working, electrical and chemical industries. From the application of the exploratory f...

Social network is a step or an effort to remain competitive with other manufacturers in the agricultural activities. Therefore, the main objective of this study is to examine the types of social networks used by the Chinese farmers in the marketing and finding the best price for their agricultural products. The idealist ontology and epistemology interpretivism were used in this study. Data was ...

This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...

Uaiene, Rafael N., M.S., Purdue University, December, 2004. Maize and Sorghum Technologies and the Effects of Marketing Strategies on Farmers’ Income in Mozambique. Major Professor: John H. Sanders, College of Agriculture. About three-quarter of Mozambicans depend on agriculture for their livelihoods. Maize and sorghum are major crops and food staples. Given limited off-farm employment opportun...