Ecolinguistics: language and ecology delivers an overall view and a critical approach on ecolinguistic studies. This book is an excellent resource to students, researchers, linguists and those working in the area of discourse analysis as well as ecology. The book claims presenting a news course for ecolinguistics including a framework for understanding the theory of ecolinguistics, exploration ...

The current discussion of potential Do Not Track regulation for online advertising is worrisome for the advertising industry, as it may significantly limit the capability for targeted advertising, a key revenue source for online content. The present discourse conflates the behavior tracking and ad targeting processes, leading to the presumption that providing privacy must come at the cost of el...

This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...

The manipulative influence of speech is a constant subject debate. Advertising as reflection social reality has potential. Studies the linguistic means that form and enable slogans political advertising are studied in terms sociolinguistics, language dynamics discourse, most scientific sources revealed new conscious manifestation desire to masses. Manipulative discourse considered strategic fie...

The diffusion of mobile telephones in Taiwan has demonstrated astonishing growth since its telecommunications market was open for competition in early 1990s, following government deregulations in Taiwan’s telecommunications sectors. Although scholars have attributed the success of mobile telephone diffusion to aggressive marketing activities, few have explored advertising discourses promoting m...

Metaphor has rarely been considered an important instrument in the study of specific-purpose texts, since it is traditionally linked with resources of a poetic nature. In addition to this, the lexicon of metaphor was deemed to be of little relevance to the student, as it is not specific to the area of study. However, studies are beginning to highlight the relevance of figurative language so as ...