a strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. it is usually ...

Business processes are nowadays recognized as one of the intangible business assets that provide more competitive advantage to organizations. Organizations must therefore be able to manage their business process models and deal with their quality problems, i.e. lack of understandability, maintainability or reusability among others. Such quality problems are exacerbated in business processes mod...

The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...

Intangible Cultural Heritage is of comparatively high value in culture, economy, science and tourism, which is at its peak of development and utilization. Intangible cultural heritage needs preservation, so the development and utilization of the digital storage of intangible cultural heritage are a subject of theoretical and practical values. Among the various complicated types of intangible cu...

Intangible capital has arguably become an important component of corporate value. However, it is still an open question whether uncertainty associated with investment in intangible capital is higher or lower than physical capital. We estimate the value of intangible capital in a dynamic stochastic general equilibrium model that features capital adjustment costs, investment-speci c technological...

Since the amount spent on information technology (IT) keeps on increasing with time, senior management is rightly concerned with the evaluation of their capital investments in IT. However, despite significant progress in evaluating the productivity impacts from corporate investment in IT, the inability of traditional economic measures to fully account for intangible impacts has led to for calls...

With the use of information technology (IT), organizations radically redesign their business processes and improve their business profitability and productivity. Previous information systems (IS) research has investigated whether or not IT improves business profitability and productivity. However, most of the previous studies failed to consider any contextual or moderating factors that might af...

This paper examines networks as structures of relationships between heterogeneous actors. The heterogeneity of actors refers to business organisations, individuals within them, institutions, technologies and other artefacts, that participate in the development of business projects, or in supplier networks. A business project is considered to be any business activity related to production, distr...