Many researchers have studied the adoption of business-to-business Electronic Marketplaces (EMs), but agreement on which factors are more important driving forces of EM adoption has not been achieved. This may be because researchers have not adopted multiple perspectives, since the importance of EM driving factors may vary when analytical perspectives change. The objective of this paper is to d...

mHealth (mobile health) services are becoming increasingly important form of information and communication technology (ICT) enabled delivery for healthcare. Given widespread mobile adoption and potential benefits mHealth can bring, it is important to understand what motivates users’ acceptance and adoption of its applications. However, little research has been done to draw any systematic study ...

The open source course management system Moodle, which a great number of organizations worldwide have adopted, is designed to help instructors deliver course materials to their students from a social constructivist perspective. The aim of this research is evaluate the acceptance and use of Moodle as an open source application from the viewpoint of both professors and students at the American Un...

As mobile technologies continued to advance, a new platform of advertising known as mobile advertising (m-advertising) has emerged. This study explores factors that influence consumers’ behavioral intention (BI) to use m-advertising by proposing an extension of Unified Theory of Acceptance and Use of Technology (UTAUT) model with personal innovativeness in information technology (PIIT), perceiv...

This study investigates how consumers assess the quality o f two types o f recommender systems , co llaborative filtering and content -based, in the content of e-commerce by using a modified Unified Theory o f Acceptance and Use o f Techno logy (UTAUT) model. Specifically, the under-investigated concept o f trust in techno log ical artifacts is adap ted to a modified UTAUT model. Additionally, ...

Contact tracing apps (CTAs) have been introduced as a means to identify and isolate possible cases infected with COVID-19. Since the adoption rate determines effectiveness of CTAs, it is important examine what factors contribute higher CTA uptake. This study aimed use an integrative approach explain early adoption, whereby three perspectives are distinguished: technology-related (derived from U...

Despite the relatively recent emergence of the Unified Theory of Acceptance and Use of Technology (UTAUT), the originating article has already been cited by a large number of studies, and hence it appears to have become a popular theoretical choice within the field of information system (IS)/information technology (IT) adoption and diffusion. However, as yet there have been no attempts to analy...

Moderating factors are interacting terms used when the relationship between a dependent and independent variable is weak, inconsistent or nonexistent. They form an integral part of both the Unified Theory of Acceptance and Use of Technology (UTAUT) and its extended version (UTAUT2). In this paper, we examine the direct impact of six moderating factors (age, gender, experience, complexity and ed...

Mobile banking (mBanking) enables customers to carry out their banking tasks via mobile devices. We advance the extant body of knowledge about mBanking adoption by proposing a model for understanding the importance and relationship between the user perception of mBanking, initial trust in mBanking services, and the fit between the technology and mBanking task characteristics. We synergistically...

Keywords: System use Usage measures System use taxonomy Facebook Social networking sites (SNSs) UTAUT a b s t r a c t This research examines the relationship between the predictors of use and the different conceptualiza-tions of system use in a hedonic volitional setting (Facebook). Using the unified theory of acceptance and use of technology (UTAUT) model, an investigation into the three aspec...