According to Cox (1968) only of few attempts has been made for meaningful wordof-mouth models. Previous word-of-mouth research does not give too much attention to the contextual aspects. Consequently, the word-of-mouth interaction process is usually considered "invisible" for the company (Richins 1984). It has just concluded that the word-of-mouth interaction process is taking place in the cust...

Most previous recruitment studies have treated potential applicants as individual decisionmakers, neglecting informational social influences on organizational attractiveness. Therefore, the present study investigated if and under which conditions word-of-mouth communication matters as a recruitment source. Results (N = 171) indicated that word-ofmouth had a strong impact on organizational attra...

This research explored and examined the link between electronic word-of-mouth, corporate social responsibility, loyalty of 282 customers using banking services in Vietnam (PLS-SEM) through Partial Least Squares Structural Equation Modeling. The data were gathered convenience sampling, with a sample who used interacted bank media. survey is intended to include 16 questions separated into two par...

the purpose of this research is analyzing and investigating customer complainant behavior and dissatisfaction from siapa services features in shiraz. in addition, we are evaluating the relationship are collected from one open and two closed questionnaires between attitude toward complaint and complainant behavior. necessary information. by using of cluster sampling, and six areas of shiraz 147 ...

The study is about the implementation of airport service quality perception and its relation to Word Mouth (WOM). main purpose develop an understanding developed by Airport Council International. Furthermore, it investigates relationship between WOM analyzes whether passengers discuss other passengers; share experience social media; recommend others or not. These raise questions could affect (W...

Word-of-mouth is a persuasive but error-prone and unreliable mode of communicating personally relevant event information in a university environment. In this paper we present a design, early prototype, and the results of preliminary usability tests for Augmented Word-of-mouth Exchange (AWE), a portable system that models and enhances word-of-mouth communications. AWE simulates word-of-mouth exc...