The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study,...

Most past research on word-of-mouth (WOM) communication has focused on the attributes of the WOM sender, such as opinion leadership and innovativeness. However, since WOM communication involves the interaction of the sender and the receiver, it is important to examine the relationship between the two. Past research on personal influence which examines the relational context includes two contrad...

The modern real estate industry, including market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions Jordanian companies. paper used electronic word-of-mouth (e-WOM) as a mediator reliability moderator relationship between e-WOM customers’ intention. A conceptual model compri...

The aim of this paper is to study the relationship between customer experience and word mouth (WOM) through two mediating variables: satisfaction memorable characteristics service (MCSE). Memory theory adopted as a theoretical background, with emphasis on key role episodic or autobiographical memory. Memorable (MCE) defined from perspective, thereby enabling connection human memory service-domi...

Consumers who had memorable shopping experiences (i.e., special promotions or exceptional services) tend to resort to word-of-mouth to tell significant others in their social network about those experiences. The study aims to investigate the role of social networks in the adoption and dissemination of e-WOM arguments. The study’s objectives are three-fold.: First, the study examines the effects...

In online markets, Word-of-Mouth (WOM) plays a very important role in shoppers’ online purchasing decisions, especially for experience goods. Hotels, as a form of service product, are intangible and cannot be evaluated before consumption, which makes WOM even more important. Several studies focus on the influence of online WOM on business performance. However, little attention has so far been p...

This research examined the relation between self-relevance and word-ofmouth (WOM). The results of two studies suggest consumers are more likely to provide WOM for products that are relevant to self-concept than for more utilitarian products. There was also some indication that WOM was biased, in the sense that consumers exaggerated the benefits of self-relevant products compared to utilitarian ...

representanve' La 1011a' CA (Us) The invention provides a family of 2-Write WOM-codes, pre (73) Assigneez THE REGENTS OF THE ferred embodiments of Which provide improved WOM-rates. UNIVERSITY OF CALIFORNIA Embodiments of the invention provide constructs for linear Oakland CA (Us) ' codes C having a 2-Write WOM-code. Embodiments of the ' invention provide 2-Write WOM-codes that improve the best ...