Understanding preference decision making is a challenging problem because the underlying process is often implicit and dependent on context, including past experience. There is evidence for both familiarity and novelty as critical factors for preference in adults and infants. To resolve this puzzling contradiction, we examined the cumulative effects of visual exposure in different object catego...

Purpose: To assess the primary visual disability in patients with cataract and to evaluate their preference regarding the visual outcome after surgery. Materials and Methods: 120 patients (66 males, mean age 76.3 years, mean best corrected visual acuity 5.2/10 binocularly) participated. Perception regarding the primary visual disability related to cataract and preference of visual outcome after...

It has been previously established (Sloutsky & Napolitano, in press) that when presented simultaneously with visual and auditory stimuli equated for discriminability and familiarity, 4-year-olds exhibited strong preference for auditory stimuli, failing to process visual stimuli. At the same time, they had no difficulty processing visual stimuli when these were presented without auditory stimuli...

The importance of innovation for architectural products in the building industry increases due to global competitive markets and users’ increased value given visual aesthetics products. Visual appearance is crucial architecture product design influences choices many ways. Substantial research on exists concerning purchasing, adopting, recommending it others, but little investigates link between...