Health-consciousness is an important reason for travelling to resorts that offer health and wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which another travel destinations help exiting from the conditions. The post-pandemic context presents a situation in health-consciousness, together with could play role nearby resorts, servi...

Choosing low-carbon transportation is an effective strategy for mitigating carbon emissions. This study utilized the Theory of Planned Behavior (TPB) framework to investigate influences proactive personality and perceived consumer effectiveness on travel intention. By surveying urban residents, we examined effects subjective norm, behavioral attitude, control, personality, The findings indicate...

Purpose Online travel agencies (OTAs) have an important role to play in reactivating tourism activity following a health crisis by providing information about the conditions of tourist destinations. Once developed, it is necessary analyze effectiveness provided and ascertain whether provision such effects understanding value using OTAs and, turn, intention do so. Design/methodology/approach Thi...

The COVID-19 pandemic associated with health fear has severely affected Malaysia’s tourism industry. domestic segment is expected to have a speedier recovery than international due travel restrictions. Accordingly, the principles of Protection Motivation Theory (PMT) and government's role were utilised in investigating Millennial’s intention this study. This study preliminary investigation natu...

Nowadays, online reservations to fulfill traveling needs have been widely expanded. Existing travel applications multiple offerings maintain customers or grab potential buyers. Therefore, it is essential identify determinant factors of customers’ purchase intention on shopping application usage. This study applied the Technology Acceptance Model, Diffusion Innovation Theory, and Theory Planned ...