“Never has advertising appeared so pale and lifeless”, wrote Rust and Oliver (1994, p. 71). Those authors pointed to increased criticism of advertising’s effectiveness as well as lower advertising expenditures. Technological change, the blame for much of these trends, will only increase in the future. A recent survey of leading US advertising executives questioned about advertising’s future (Du...

Relationships are the primary assets of an enterprise, thus many industries today seem to be migrating from transactional mindset to relational mindset in their dealings with customers. Due to highly competitive nature of hotel industry, ability to develop and maintain long-term relationships with customers has become strategic issue. This study is focused on the assessment of the effect of int...

We present an analytical performance modeling approach for concurrency control algorithms in the context of Software Transactional Memories (STMs). Unlike existing approaches, we consider a realistic execution pattern where each thread alternates the execution of transactional and non-transactional code portions. Also, our model captures dynamics related to the execution of both transactional r...

BACKGROUND Transactional sex is a risk factor for HIV infection. Alcohol use may increase the risk of transactional sex. No nationally-representative studies have examined the relationship between multiple dimensions of alcohol use and transactional sex in women in South Africa. The aim of the study was to examine the relationship between alcohol dependence, binge drinking and frequency of drin...