In this 21 st centry competition no longer comes from the street. Scotch whisky industry, more than 1500 years old business, has been experiencing rapid growth, mostly due to strong global demand. This paper introduces brief history of Scotch whisky industry, and then analyzes the marketing channels including domestic and international market as well as on and off premise locations. Also integr...

This paper introduces how green marketing influences the sustainable development of garment industry. It analyses the cost and profit to implement green marketing, both in a short term and in the long run. In a short term the cost may increase. However, in the long run, the income will overweigh the cost. There’re five reasons: reduced cost, expanding export by broking down green barriers, esta...

We examine the evolution of the public electronic trading community over the Internet, based on the case study of two e-hubs for direct materials in the hi-tech industry in Asia. We identify three different stages in the transformation of the public online trading community. We also observe that there are two types of online trading community formation at a different stage of the public communi...

This paper explores the business-led advocacy of the UK emission trading scheme with special focus on the symbolic benefi ts of emission trading for the business community. It traces the development of the UK Emissions Trading Group and links the group’s preferences for emission trading to socio-economic, operational and legislative contexts. The analysis reveals that, although business origina...

Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes mail marketing, email marketing, web marketing, and mobile marketing, and its impact is not well ...

Telecommunications is the todays’ leading industry. Value Added Services (VAS) is considered as one of the most money making segments of Telecom services. The purpose of this paper is to allocate promotional marketing strategies to customer segments. Therefore, a four-phase practical framework is developed to prioritize marketing strategies based on Customer Lifetime Value (CLV). The first phas...

this study seeks to examine how a company can select the best intermediary for its marketing channels with minimum of criteria and time. a theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. there are four basic tasks and thirty criteria in three independent levels. subsequently, an exploratory case study in iranian food industry...

This article presents the Iron and Steel Industry Model (ISIM). This is a world simulation model able to analyze the evolution of the industry from 1997 to 2030, focusing on steel production, demand, trade, energy consumption, CO2 emissions, technology dynamics, and retrofitting options. In the context of the Kyoto Protocol on climate change, the potential impacts of a CO2 emission market (e.g....