نتایج جستجو برای: tourism destination marketing

تعداد نتایج: 102810  

2011
Doris Gomezelj Omerzel

Th e purpose of this paper is to illustrate diff erent defi nitions of tourism destination competitiveness and some models developed from various environments containing diff erent measures of competitiveness. Th e objective of the study was to empirically test the Slovenian tourism stakeholders' perception of diff erent determinants of competitiveness. Th e study was carried out by a systemati...

2012

In order to explore the relationship of promotion activities, destination attribute and destination image of Vietnam and find possible solutions, this study uses decision system analysis (DSA) method to develop flowcharts based on three rounds of expert interviews. The interviews were conducted with the experts who were confirmed to directly participate or influence on the decision making that ...

The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered. The purpose of this study was to analyze the strategic combination of sports tourism marketing in Mazandaran province with a 7 P's approach. 235 ...

2009
Bing Pan

This study examined the long tail nature of destination image using China as an example. The results indicated that the keywords the travelers used to describe China’s image follow power-law distribution. The destination images, expressed by the keywords/terms the respondents typed in, dominated by a few keywords on the top, but contain large amount of small niches. Since those keywords are lik...

2007
Sara Dolnicar Friedrich Leisch

Destinations are increasingly concerned about the environmental sustainability of the local tourism industry. A number of authors have proposed a demand-driven approach to sustainable destination management as a complementary measure to traditional supply-sided interventions. However, there is little empirical evidence to support the feasibility of such a demand-driven approach. This study cont...

2012
Abdullah AM Sarwar Noorhazilah A Manaf Azura Omar

BACKGROUND The need for better healthcare has grown significantly in recent years. In addition, the rising healthcare costs in the U.S. and in many European countries have forced many patients to seek medical treatment abroad, which has created the demand for medical tourism. With little yet known as to the perception of a medical tourist's destination selection, this study aims to explore medi...

2017
Sara Dolnicar

We suggest that differences between tourists be evaluated as part of any destination image study. In doing so, one can avoid the potential pitfall of deriving one single destination image by averaging over individuals with possibly very different perceptions. A typology of destination image measurement approaches is presented that provides a framework for the evaluation of past destination imag...

Bohdan Danylyshyn Liliia Pivnova Oleksandra Olshanska, Roman Mazurets Sergii Khlopiak Yuliia Zabaldina

The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...

2002
Satish Chandra Dennis Menezes

International tourism has increased exponentially since 1950. With this growth the industry has become significantly more competitive, and the marketing role of National Tourism Organizations (NTOs) has taken on added significance. Correspondingly, research related to the marketing aspects of international tourism has increased. With this in mind, this paper provides a brief look at the growth ...

2008
Nicole Mitsche Sofía Reino Dan Knox Ulrike Bauernfeind

Cultural heritage is a main contributor to tourism development. These two activities heavily rely on the communication process for attracting visitors and to provide them with a satisfactory experience, which can be enhanced through effective heritage interpretation. This paper argues that there are opportunities for the application of e-Services in the delivery of heritage interpretation throu...

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