The launch of Amazon’s e-Marketplace to co-locate primary (sale of new books) and secondary (resale of used books) markets has disrupted the serenity of the book markets and invited enormous debate over the survivability of the primary market sellers. Grounded on information economics and decision under uncertainty, this study takes a different perspective by arguing that whether Amazon’s marke...

More consumers nowadays are acting the role of resellers by taking advantage of online transactions. To unveil this fact, this article draws on a phenomenological study of consumer resale behavior in consumer-to-consumer (C2C) e-commerce. Based on literatures, we first define consumer resale behavior as “products which are resold are purchased “mainly” for self-use, not for resale” to distingui...

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Amazon recently began providing their customers with an innovative and contemporary service. This service supplies customers with the option to purchase an electronic version of a book after they have purchased a physical copy. This is similar to bundling an option of electronic book purchase to a physical one. Such a business practice provides consumers with an opportunity to resell brand new ...