This study explores the repurchase intention to Thai customers on a well known international e-commerce web site. Specifically, it aims to examine the repurchase intention of working Thai customers in Bangkok toward eBay.com. The target population is Thai people working in three highly-ranked commercial areas of Bangkok. An alternative repurchase intention model was developed with perceived use...

In the field of second language (L2) production, phonetic investigations of L2 fricatives are rare due to the complexity of establishing similarities and differences between L1 and L2 fricatives. The study of English /s/ production by L2 Thai learners has not received much attention, as researchers on L2 English have typically believed that learners would produce this sound with ease due to the...

In Thai, tonal information is a crucial component for identifying the lexical meaning of a word. Consequently, Thai tone classification can obviously improve performance of Thai speech recognition system. In this article, we therefore reported our study of Thai tone classification. Based on our investigation, most of Thai tone classification studies relied on statistical machine learning approa...

Several characteristics of the Thai writing system make Thai grapheme-to-phoneme (G2P) conversion very challenging. In this paper, we propose an Example-Based Grapheme-toPhoneme conversion approach. It generates the pronunciation of a word by selecting, modifying and combining pronunciations from syllables from training corpus. The best system achieves 80.99% word accuracy and 94.19% phone accu...

This paper discusses some challenging issues that are found in the evaluation of web search engines by using Thai queries. The discussions are based on our experience in evaluating and comparing the search performance of 7 search engines on Thai queries. The issues addressed in this paper will help in improving further evaluations of search engines for Thai.

Using Best's (1995) perceptual assimilation model (PAM), we investigated auditory-visual (AV), auditory-only (AO), and visual-only (VO) perception of Thai tones. Mandarin and Cantonese (tone-language) speakers were asked to categorize Thai tones according to their own native tone categories, and Australian English (non-tone-language) speakers to categorize Thai tones into their native intonatio...

BACKGROUND Chronic obstructive pulmonary disease (COPD) patients living in many countries are familiar with local dialects rather than the official language. We, therefore, compare the reliability and validity of the COPD Assessment Test (CAT) in Thai and northern Thai dialect versions, in stable COPD patients living in the northern part of Thailand. METHODS A total of 160 COPD patients were ...

The Thai language is infamous in its ambiguity. One of its important ambiguities is that there is no explicit word boundary, or in other words there is no explicit definition what words are. Traditional methods on defining words, which depend on human judgement, base on unclear criteria or procedures, and have several limitations. This paper describes an automatic statistical method Thai word e...

Semantic similarity plays an important role in a number of applications including information extraction, information retrieval, document clustering and ontology learning. Most work has concentrated on English and other European languages. However, for the Thai language, there has been no research about word semantic similarity. This paper presents an experiment and benchmark data sets investig...

OBJECTIVE To assess reliability and validity of the Thai abbreviated version of World Health Organization quality of life (WHOQOL-BREF-THAI) in HIV/AIDS patients. MATERIAL AND METHOD The present study is descriptive research. Data were purposefully collected from 120 HIV/AIDS outpatients at Bamrasnaradura Infectious Disease Institute, Thailand, during September-December 2004. RESULTS Cronba...