Cellulose nanofibrils (CNFs) present unique opportunities for rheology modification in complex fluids. Here we systematically consider the effect of ionic and non-ionic surfactants on the rheology of dilute CNF suspensions. Neat suspensions are transparent yield-stress fluids which display strong shear thinning and power-law dependence of modulus on concentration, G' ∼ c(2.1). Surfactant additi...