Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

the purpose of current article is to study the effect of sense of place on creating the urban identity in new cities. in order to fulfill the mentioned purpose, the key concepts of research and the theories related to the issue were studied. according to it, in order to collect the data, library method and note taking tool were used. the studies indicated the presence of human in the environmen...

logical form or covert syntax is a syntactic level introduced in recent generative approaches. using the ideas of first-order predicate logic, it interprets the strings whose elements cannot move in s–structure, because an element moves if it does not acquire its necessary scope. but unlike the predicate logic, logical form is based on syntactic principles and rules. therefore, logical form is ...

The goal of this chapter is demonstrate one particular use of abduction in the processing of natural language discourse. DICE (Discourse In Commonsense Entailment) can be used to model both interpretation and generation. For interpretation, it uses defeasible deduction to determine the discourse structures and event structures underlying multisentential texts. For generation, it uses abduction ...